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Chatbots, beacons are next steps in mcommerce: Home Depot exec - Mobile Commerce Daily

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Chatbots, beacons are next steps in mcommerce: Home Depot exec
NEW YORK ? A Home Depot executive at the MMA SM2 Innovation Summit 2016 revealed that mobile and tablet usage make up 50 percent of the retailer?s online traffic, a significant number that has prompted it to explore other mobile commerce initiatives, including beacons and chatbots.
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Allstate revamps mobile apps to provide more value to users
An Allstate Insurance executive at the MMA SM2 Innovation Summit 2016 discussed the need for comprehensive mobile integration in every step of the marketing process, both on the back-end and front-end.
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Doritos? two-pronged mobile campaign drives product sales, voter registrations
One of PepsiCo?s flagship brands, Doritos, has teamed up with nonprofit organization Rock the Vote for a new campaign that encourages millennials to purchase a flavorless bag of chips through a mobile-optimized site in a bid to convince friends to vote in the upcoming election.
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