Chatbots, beacons are next steps in mcommerce: Home Depot exec - Mobile Commerce Daily
Chatbots,
beacons are next steps in mcommerce: Home Depot exec
NEW YORK ? A Home Depot executive at the MMA SM2 Innovation Summit 2016
revealed that mobile and tablet usage make up 50 percent of the retailer?s
online traffic, a significant number that has prompted it to explore other
mobile commerce initiatives, including beacons and chatbots.
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Allstate
revamps mobile apps to provide more value to users
An Allstate Insurance executive at the MMA SM2 Innovation Summit 2016 discussed
the need for comprehensive mobile integration in every step of the marketing
process, both on the back-end and front-end.
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Doritos?
two-pronged mobile campaign drives product sales, voter registrations
One of PepsiCo?s flagship brands, Doritos, has teamed up with nonprofit
organization Rock the Vote for a new campaign that encourages millennials to
purchase a flavorless bag of chips through a mobile-optimized site in a bid to
convince friends to vote in the upcoming election.
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