Mastercard jockeys for mobile payments domination with new API platform - Mobile Commerce Daily
In news announced today, Mastercard is introducing a proprietary API program that enables its partners to experiment with new technologies and interfaces, raising the innovation stakes for similar brands across the financial industry.
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Mobile?s disruption power extends from big
brands to small, says FedEx exec
NEW YORK ? An executive from FedEx at the MMA SM2 Innovation Summit 2016 spoke
about mobile?s ability to empower brands of any size, ultimately enabling
smaller companies to become multinational firms.
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StubHub debuts new mobile ticket
marketplace in partnership with Philadelphia 76ers
StubHub has rolled out its latest effort in collaboration with the National
Basketball Association?s Philadelphia 76ers, integrating primary and secondary
ticket sales into a mobile hub for all Sixers ticket transactions including
personalization and bundled services unavailable in traditional grey market
arenas.
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Interactive
messaging is new paradigm for conversations, commerce: Chatbox.com exec
NEW YORK ? A Chatbox.com executive at the MMA SM2 Innovation Summit 2016
stressed the need for brands to leverage interactive messaging ? such as
chatbots, instant applications and messaging platforms including WhatsApp ? to
foster conversations with consumers and drive commerce.
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