80pc of consumers experience mobile shopping satisfaction despite security concerns: report - Mobile Commerce Daily
Mobile commerce is now a global phenomenon, says a new report from the Interactive Advertising Bureau, with 80 percent of customers from around the world saying they are satisfied with their smartphone shopping options.
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H&M, Sephora nab early entry into Kik?s
fashion bot shop
H&M, Sephora and Victoria?s Secret Pink are three of the brands with
chatbots in messaging application Kik?s new fashion and beauty bot category,
allowing users to receive outfit recommendations and browse new styles in an
artificial intelligence-enhanced experience.
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HotelTonight joins mobile loyalty space
with in-app tiered rewards program
HotelTonight is the latest travel marketer to foray into mobile loyalty, opting
to roll out a new in-application feature called HT Perks, which lets users
unlock bigger discounts based on the amount they spend.
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Fragrance Outlet uncaps beacon-enabled
rewards with shopkick partnership
Fragrance Outlet is partnering with shopkick to bring the shopping
application?s brand of step-driven rewards to its perfume-perusing customers,
using beacons and location data to sweeten the deal.
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