Mobile apps outpace mobile Web commerce for first time: report - Mobile Commerce Daily
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Mobile apps outpace mobile Web commerce for first time:
report
Sales
from mobile commerce are up 40 percent this year, making it the fastest-growing
channel compared to ecommerce?s 11 percent increase year-over-year, according
to a new report from Astound Commerce.
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PepsiCo?s gamified mobile coupons garner 8x ROI for participating retailers
PepsiCo
recently served mobile coupons to millennials within close proximity to
participating retailers, such as quick-service restaurant chains, that invited
them to spin a digital prize wheel to win a discount, resulting in a $3 cost
per coupon conversion.
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Drizly
uncaps digital marketplace featuring endless aisle of selections
Drizly,
the on-demand alcohol purchasing application, is setting itself apart from
competitors through its new marketplace feature, which puts all of its products
in one unified page on the mobile application and creates a more seamless way
for customers to buy drinks.
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