Mondelez captures 14pc mobile coupon redemption rate for in-store shoppers
Mondelez International?s Cadbury brand recently teamed up with Mac?s Convenience Stores to reward shoppers for logging into the locations? Wi-Fi, driving a 14 percent increase in coupon redemptions and a 25 percent increase in customer loyalty.
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Quiznos foreshadows mobile ordering rollout with new loyalty app
Quiznos is embracing rewards as a way of recruiting new customers and retaining old ones with a new loyalty application called Toasty Points.
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Rimmel unveils augmented reality mirror, virtual try-on options for cosmetics
Rimmel London is helping consumers make their style inspirations a reality with a new application that lets users take photos of styles they admire and suggests products that can help them recreate those looks.
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Western Union capitalizes on mobile payments boom with new money transfer app
Western Union has its sights set on the growing mobile payments sector, announcing the expansion of its money transfer application to customers in Canada.
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