Walgreens debuts new subset of loyalty app targeting beauty fans
Walgreens is introducing a new subset of its Balance Rewards application, called Beauty Enthusiast, that offers users rewards points and personalized product recommendations, showcasing the potency of targeting specific groups of consumers with relevant content.
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U.S. Bank marries geolocation with fraud prevention for Visa cardholders
U.S. Bank is using mobile geolocation to address a commonly experienced inefficiency with the advent of online fraud protection: banks blocking non-fraudulent transactions due to assumptions about normal buying patterns.
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Natural Grocers prepares for Thanksgiving sales influx with new mcommerce site
Natural Grocers is competing with other supermarkets during the cutthroat holiday season with a new mobile-optimized microsite that allows users to research and purchase Thanksgiving turkeys in-store with the tap of a button on their mobile devices.
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