ARCHIVES: This is legacy content from before Marketing Dive acquired Mobile Marketer in early 2017. Some information, such as publication dates, may not have migrated over. Check out the new Marketing Dive site for the latest marketing news.

Facebook lets users make purchases from brands directly through Messenger app - Mobile Commerce Daily


With the rise of chatbots providing a smooth way for customers to interact with their favorite brands, Facebook is taking things a step further by letting consumers purchase things directly through the Facebook Messenger application.

Grubhub is gearing up for the holiday season with new customizable e-gift cards that users can send to each other through the food ordering service?s mobile app.

To prepare for Small Business Saturday, American Express is offering a number of tools and resources for small businesses to connect with consumers and make the most of the holidays.