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How Target translates customer?s love into mobile experiences - Mobile Commerce Daily


PALM SPRINGS, CA ? A Target executive at the Mobile Shopping Summit 2016 walked through how it is able to create magical moments on mobile that keep the focus on helping its customer by emphasizing on the little things, keeping it simple and testing every detail.

PALM SPRINGS, CA ? A Zappos executive during the Mobile Shopping Summit 2016 explicated that while mobile micromoments are fleeting, retailers need to fine-tune every inch of the customer journey to make these moments impactful.

Drugstore chain Walgreens is continuing the expansion of its mobile offering by rolling out a ship to store option for online and mobile customers free of charge.

Colonial Williamsburg, the historical tourist destination in Virginia, is taking an aspect of its customer experience into the 21st century with the release of its newest mobile companion application, complete with mapping, reservation-making and a camera filter.