Mobile influences retailers? shift to loyalty programs, forgetting traditional coupons - Mobile Commerce Daily
After years of being a coupon-cutter?s dream, Bed, Bath & Beyond announced earlier this month that it would drop coupons in favor of a subscription loyalty-based system called Beyond+, which gives a permanent 20 percent discount.
While mobile is undoubtedly gaining in popularity as a commerce option, retailers still need to work harder to take full advantage of the channel?s opportunity as a new study shows smartphone orders average 35 dollars less than desktop orders.
Whiteflash, a diamond and jewelry retailer, has debuted a new mobile-first Web site, a product of consumers? growing tolerance for spending high sums on mobile.