Toys ?R? Us is gearing up for a hectic holiday by enabling a few mobile-focused in-store features, including free in-store pickup and a mobile Web map to help consumers navigate the store.

JCPenney is promoting its Joy Worth Giving campaign that will span all of the holiday season by offering an exclusive peek at Black Friday deals to users of its mobile application.

Many retailers still maintain a lackluster performance on social media applications, even though the strategy remains relatively cost effective and it garners the most attention from audiences, according to a new report from BDO.