ARCHIVES: This is legacy content from before Marketing Dive acquired Mobile Marketer in early 2017. Some information, such as publication dates, may not have migrated over. Check out the new Marketing Dive site for the latest marketing news.

Black Friday trends and predictions: a watershed year for mobile? - Mobile Commerce Daily


As Black Friday approaches, consumers? surging mobile uptake and retailers and brands recognition of it may make this year?s event a crucible for whether bricks-and-mortar and mobile presences can work in harmony.

After months of development and partnerships, Chase Bank has finally released its mobile payments application, Chase Pay, on the market.

With Black Friday and Cyber Monday just around the corner, some brands, such as Sears, are eager to get the shopping craze rolling and are responding by offering exclusive early deals to their mobile application users.