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Victoria?s Secret offers live shopping opportunities during annual fashion show - Mobile Commerce Daily


The annual Victoria?s Secret Fashion Show has come and gone once again, but the brand brought a few new twists to the experience that enriched it for mobile users.

With Black Friday and Cyber Monday firmly behind us, some of the most intriguing findings involved the surging prominence of beacon technology in bricks-and mortar presences, according to a new report from inMarket.

Marsh Supermarkets is giving it customers a unique spin on the standard rewards-earning with a new mobile application that rewards users real money to use at the store for viewing ads through the app.

Sephora, Bed, Bath & Beyond, eBay and Footlocker are just a few of the big name brands that are making use of a new messaging application to allow customers to send mobile e-gift cards to their friends.