Studies show a direct correlation between film revenue and promotional hashtag frequency: report - Mobile Commerce Daily
Historically, word-of-mouth has been the primary indicator of a movie?s success, and a recent study from Emerson College?s School of Communication may prove that Twitter mentions and hashtags may serve as an appropriate proxy for the often-elusive metric.
Insurance provider Nationwide is hoping to attract millennials by providing renters insurance on the go while users are apartment hunting through mobile.
Dickey?s Barbecue Pit is leveraging its mobile loyalty program to bring a special New Year?s offer to its customers.