ARCHIVES: This is legacy content from before Marketing Dive acquired Mobile Marketer in early 2017. Some information, such as publication dates, may not have migrated over. Check out the new Marketing Dive site for the latest marketing news.

Studies show a direct correlation between film revenue and promotional hashtag frequency: report - Mobile Commerce Daily


Historically, word-of-mouth has been the primary indicator of a movie?s success, and a recent study from Emerson College?s School of Communication may prove that Twitter mentions and hashtags may serve as an appropriate proxy for the often-elusive metric.

Insurance provider Nationwide is hoping to attract millennials by providing renters insurance on the go while users are apartment hunting through mobile.
Dickey?s Barbecue Pit is leveraging its mobile loyalty program to bring a special New Year?s offer to its customers.