Dannon brings innovation to television advertising with actionable experience - Mobile Commerce Daily
Dannon is bringing coupons to television through the use of mobile with a downloadable coupon for yogurt, as call-to-action experiences become imperative in the overcrowded marketing field.
After a successful relaunch of its mobile loyalty program, Regal Cinemas is celebrating by offering exclusive rewards for those who have joined and an incentive for those who have not yet.
Companies that offer data analytics need to be mobile in light of a new report that found 70 percent of business intelligence users say that a mobile application is critical for their data analytics needs.