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PayPal users can now deposit cash at any 7-Eleven - Mobile Commerce Daily


PayPal is expanding coverage of its PayPal Cash program by letting consumers add cash to their accounts at any 7-Eleven store.

As retail fawns over the flashier elements of user experience in the industry?s rapid adoption of omnichannel, a new report from UserTesting reminds ecommerce executives of the importance of an oft-overlooked requirement in the transition: user testing.

The Kim Kardashian brand is building on the success of the reality star?s emoji application with the possibility of retail capability and is making the app a one-stop shop for fans.