ARCHIVES: This is legacy content from before Marketing Dive acquired Mobile Marketer in early 2017. Some information, such as publication dates, may not have migrated over. Check out the new Marketing Dive site for the latest marketing news.

Kmart giving away one billion Shop Your Way points for Super Bowl - Mobile Commerce Daily


Kmart giving away one billion Shop Your Way points for Super Bowl
Kmart is giving away shares of a total of one billion Shop Your Way points to its customers after this past weekend?s Super Bowl.

Beauty brand Benefit cosmetics is wielding an innovative tool in which users on mobile can create their own videos featuring different shades of its new lipstick and then purchase.

Mobile payments volume in US will triple by 2021: report
Mobile payments volume in the US is expected to total $112 billion in 2016 and grow at 20 percent compound annual growth rate until it reaches $282 billion by 2021, according to a report from Forrester.

PetSmart, which is currently undertaking deep investment into mobile, is deploying MicroStrategy 10 to better track KPIs and run merchant-side applications to assist employees looking to better manage data.