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Amazon lowers free shipping threshold after Walmart?s sterling Q4 in ecommerce - Mobile Commerce Daily

Published

Feb. 24, 2017

Amazon has recently lowered its minimum order for free shipping to $35 ? the same minimum Walmart instituted on free two-day shipping not three weeks ago, in a move that evinces Amazon?s acknowledgment of Walmart?s enterprising ecommerce tactics.

Macy?s, Target and Wayfair are some of the first marketers to jump aboard Pinterest?s Shop The Look feature to further capitalize on targeted users at a time in their customer journey when they are likely to purchase.

Mastercard is helping consumers get the most out of its mobile payment platform, Masterpass, with the introduction of a vendor directory cataloguing every store that accepts payments from it.

Papa John?s is rolling out a new campaign to get more customers signed up for its mobile rewards program by offering bonus points for a limited time.