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Viber launches in-chat shopping platform - Mobile Commerce Daily


Viber is embracing the evolution of messaging beyond simple SMS capabilities with the launch of a new in-chat shopping experience for users, hoping to compete with other monetized messaging applications such as WeChat.

With the introduction of a mobile point-of-sale system in 20 percent of its stores, Gap believes that this expansion will bring higher mobile engagement and sales.

The rise of mobile is continuing unabated with smartphone traffic and app installs up seven and eight percent respectively in the first month of 2017, according to a new report from Adobe.

Promotions giant Live Nation posted another banner year in 2016, and much of its success can be attributed to increased mobile investment into its Ticketmaster property?s offerings, including in the grey market.