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McDonald?s centers growth plan on mobile ordering - Mobile Commerce Daily

Published

March 3, 2017

McDonald?s is centering its long-term global growth plan on the new capabilities afforded by digital, with mobile pay and mobile ordering being a central part of this new strategy.

HoneyBaked Ham was able to drive 2,279 conversions during the holiday season through a series of mobile and digital campaign initiatives, an area that similar produce brands are rarely seen.

Although mobile applications are generally seen as the territory of large conglomerates and their constituent brands, a new report from Clutch claims that an ever-increasing section of small business are seeing their implementation as best practice.