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Gucci enters mobile commerce arena with one-of-a-kind app
Renowned Italian fashion brand Gucci has made its debut on mobile, letting consumers view and buy limited addition products right from the palm of their hands.
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Brands need to watch mobile consumer, not platform
NEW YORK ? In order for a brand or retailer to truly master and become successful at mobile commerce, it must follow the consumer, not the platform.
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Coupon use among highest socio-economic demographics spikes: Harris
The results of the Second Annual Benchmark Survey on Consumer Coupon Behavior found that the use of coupon Web sites is on the rise, most notably among the highest education and income brackets.
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Key SMS marketing tips for retailers? holiday campaigns
As the 2009 holiday season draws near, retailers are focusing on how to meet sales targets and drive traffic, in spite of the continuing recession.
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Submissions invited for new Classic Guide to Mobile Commerce
Mobile Marketer is inviting editorial submissions for the next edition of its Classic Guide to Mobile Commerce, a comprehensive resource of how-to and best-practice tips on mobile commerce.
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