Mobile Commerce Daily - IKEA uses augmented reality to launch PS furniture collection

By Staff reports

November 6, 2009

IKEA has used augmented reality

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IKEA uses augmented reality to launch PS furniture collection
To launch its PS collection, IKEA used an augmented-reality application that lets users see how furniture pieces would look in their homes.
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ClairMail integrates Visa mobile services into mobile banking platform
Mobile banking and payment services provider ClairMail Inc. has signed a development and deployment agreement with Visa Inc., which claims to be the world�s largest retail electronic payments network.
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ShopSavvy launches mobile payments using PayPal
Big in Japan, the Dallas-based developer of mobile application ShopSavvy, will use PayPal�s new Adaptive Payments APIs for mobile commerce.
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Reebok mobile video campaign approaches 50 percent CTR
Reebok issued a call-to-action via social media sites asking consumers to view a mobile video and enter a sweepstakes by opting in to the brand�s mobile database, achieving close to a 50 percent click-through rate.
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Ad:tech New York roundup: See what you missed
Couldn�t make it out to New York for ad:tech? See pictures from the event and what attendees thought of the show.
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Related content: Commerce, Mobile Commerce Daily, IKEA, Clairmail, Visa, ShopSavvy, PayPal, mobile payments, mobile commerce, Reebok, Mogreet, mobile retail, mobile marketing, mobile