Mobile Commerce Daily - Mobile commerce's role in this year's holiday marketing
By Staff reports
November 26, 2009
It's beginning to look a lot like Christmas
Read Mobile Commerce Daily to feed your need for mobile commerce and retail news. See what's featured in today's edition
JCPenney unwraps holiday-themed WAP site to drive shoppers in-store
Retail giant J. C. Penney Company Inc. has launched a holiday-themed mobile Web site to promote its post-Thanksgiving and post-Christmas sales.
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Target launches new mobile services for holidays
Target has added new components to its mobile Web site and iPhone application to ramp up for the holiday season.
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Retailers with mobile strategies to have stronger holiday revenues: Yankee Group
Mobile retail offerings will transform the behavior of consumers this holiday shopping season, according a new study by the Yankee Group.
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Target, Macy’s, Best Buy take weekly circulars to location-based iPhone app
The Shopper iPhone application has added weekly circulars from more than 100 retailers such as Best Buy, Target and Walgreens.
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Webinar: Mobile Marketing in 2010: Up, Down or Flat?
Register now to hear experts discuss mobile marketing opportunities and challenges that marketers face next year. Panelists from HP, Weather Channel, Draftfcb, Interactive Advertising Bureau and sponsor HipCricket.
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Related content: Commerce, Mobile Commerce Daily, Target, Yankee Group, Macys, mobile commerce, mobile marketing, mobile
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