Columbia Sportswear outlines mobile commerce strategy - Mobile Commerce Daily
By Staff reports
March 10, 2010
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Columbia Sportswear outlines mobile commerce strategy
Mobile Commerce Daily interviewed Paul Zaengle senior director of ecommerce at Columbia Sportswear regarding the company’s mobile strategy in terms of commerce, inventory management, fulfillment and returns.
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Has mobile giving reached a tipping point?
An executive of Mobile Accord Inc.’s mGive discussed the most successful SMS donation program ever and the exploding mobile giving space in an exclusive interview.
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Mobile retail market will exceed $12 billion by 2014: Study
The mobile retail market will exceed $12 billion by 2014 due to one-to-one marketing and smartphone adoption, Juniper Research reports.
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AreYouInterested sells virtual gifts via mobile to engage social networkers
AreYouInterested.com’s iPhone application has been downloaded more than 100,000 times and thousands of dollars worth of virtual gifts are being bought daily, per a company executive.
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Related content: Commerce, Columbia Sportswear, Juniper Research, AreYouInterested, Mobile Commerce Daily
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