How retailers should merchandise on mobile - Mobile Commerce Daily

By Staff reports

March 18, 2010

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How retailers should merchandise on mobile
Mobile is a different experience than online and retailers should take that into account when merchandising on the mobile channel.
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PayPal upgrades app to enable “Bump” money transfers
PayPal has unveiled version 2.0 of its Send Money application, which gives iPhone and iPod touch customers secure mobile access to their money worldwide.
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Valpak introduces Android app to reach budget-conscious younger demographic
Valpak has expanded its mobile couponing application to Android users and consumers who are on a tight budget.
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Mobile coupons have not reached mass market yet: Forrester
Consumers and advertisers are curious about mobile coupons, but their challenges and limited consumer usage mean they do not need to be an immediate priority, according to Forrester Research.
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