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Taco Bell, Pizza Hut multichannel campaign taps mobile for engagement - Mobile Commerce Daily

Taco Bell and Pizza Hut

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Taco Bell, Pizza Hut multichannel campaign taps mobile for engagement
Taco Bell and Pizza Hut are going head-to-head in a mobile voting campaign, letting Western Kentucky University students decide which restaurant will be built near their campus.
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Disney’s Marvel Comics turns iPad into virtual newstand
Marvel Entertainment has launched a commerce-enabled Marvel Comics application for Apple’s iPad in the App Store.
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SMS second to Web in charitable donations: Study
Text messaging has become the second most common way that consumers donate to charities next to online giving.
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Neustar building a central registry for global mobile bar codes
Neustar, the common short code registry for the United States, is working on building a central registry for the global mobile bar codes ecosystem.
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Related content: Commerce, Taco Bell, Pizza Hut, Marvel Comics, Neustar

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