ARCHIVES: This is legacy content from before Marketing Dive acquired Mobile Marketer in early 2017. Some information, such as publication dates, may not have migrated over. Check out the new Marketing Dive site for the latest marketing news.

Apple patents suggest it is moving into mobile commerce full-throttle - Mobile Commerce Daily

Please click here to sign up for Mobile Commerce Daily for free

Apple patents suggest it is moving into mobile commerce full-throttle
Recent patent filings by Apple Inc. are hinting at a possible Apple-lead mobile commerce ecosystem with NFC, mobile payments and coupons at the forefront.
Please click here to read the entire story on Mobile Commerce Daily

Mobile coupon redemption rates to rise this year
Mobile has emerged on the scene faster than any other new medium over the past 90 years and mobile coupons are the category to watch, according Borrell Associates.
Please click here to read the entire story on Mobile Commerce Daily

Database giant Acxiom repositions company with mobile in mix
SAN FRANCISCO ? Acxiom Corp. unveiled its new positioning yesterday at ad:tech San Francisco to focus on audience management and consumer experience personalization, with mobile being a key part of the equation.
Please click here to read the entire story on Mobile Commerce Daily

Is the mobile commerce future here yet?
Marketers should focus not on standard ads, but on uses and apps that transform the mobile commerce experience and make it easier and more convenient for all users.
Please click here to read the entire story on Mobile Commerce Daily

Please click here to sign up for Mobile Commerce Daily for free