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Taco Bell campaign boasts 13,000 opt-ins in just 5 weeks
Quick serve restaurant chain Taco Bell ran a mobile campaign that was supported by traditional media to build a database of names for future marketing.
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Nonprofit NFTE drives text donations via ten-digit number
The annual Network For Teaching Entrepreneurship ?Dare to Dream? gala ran a mobile giving initiative in a rather unorthodox manner.
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Mobile banking dos and don?ts: Roamware
By 2015, Berg Insight forecasts that 894 million people worldwide will use mobile banking or related services.
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Chicago mobile event highlights opportunities of mobile marketing
CHICAGO ? Mobile University presented by Heartland Mobile Council addressed some of the challenges and opportunities that mobile offers.
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