Macy’s exec: Location-based mobile rewards key tactic to drive foot traffic - Mobile Commerce Daily
By Staff reports
August 19, 2010
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Macy’s exec: Location-based mobile rewards key tactic to drive foot traffic
Retail giant Macy’s is partnering with shopkick to enhance its overall mobile strategy, with the goal of inspiring consumer loyalty and driving foot traffic in-store.
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ShopNBC taps mobile site, app, affiliate network to accelerate mcommerce
ShopNBC and drugstore.com are among the merchants that have partnered with LinkShare Corp.’s affiliate network to track mobile commerce transactions.
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EBay's Half.com launches first buying app with bar code scanning
With Half.com’s new iPhone applications targeting back-to-school shoppers, eBay has debuted its first buying application that integrates bar code-scanning technology.
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PayPal updates app to let users donate to 23,000-plus charities
PayPal has updated its iPhone application to let users donate to more than 23,000 charities, including The American Cancer Society, Save the Children and UNICEF.
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