Toys R Us unveils multichannel mobile CRM tactics - Mobile Commerce Daily

By Staff reports

September 9, 2010

Toys R Us taps Green Tomato to power its iPhone app

Toys "R" Us unveils multichannel mobile CRM tactics
Toys "R" Us launched an iPhone app that integrates QR codes, videos and rewards into a daily retail shopping experience to enhance its marketing and loyalty initiatives.
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http://www.mobilecommercedaily.com/toys-r-us-unveils-multichannel-mobile-crm-tactics/

AAA drives foot traffic to retail partners via mobile
Automotive service organization AAA is driving foot traffic to the locations of its retail partners via a loyalty-focused Android application.
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http://www.mobilecommercedaily.com/aaa-targets-android-users-via-loyalty-program-app/

Barclaycard rolls out branded iPad game
Financial services giant Barclaycard is targeting high-value consumers with the debut of a free iPad version of its Rollercoaster Extreme game in the App Store.
http://www.mobilecommercedaily.com/barclaycard-rolls-out-branded-game-to-the-ipad/Click here to read the entire story on Mobile Commerce Daily

How to convert impressions into interactions on mobile
QR codes help brands and retailers convert impressions into interactions on a personal and a trackable level.
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http://www.mobilecommercedaily.com/how-to-convert-impressions-into-interactions-on-mobile/
 

Inviting opinion pieces on mobile commerce
Mobile Commerce Daily is inviting opinion pieces on mobile commerce issues that affect retailers and marketers as they encourage shopping and transacting via mobile.
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