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Lane Bryant pushes apparel sales via mobile coupon promotions
Retailer Lane Bryant is offering consumers location-based mobile coupons and promotions that can be directly redeemed from their mobile device.
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Canon develops multifaceted mobile initiatives to facilitate in-store shopping
Camera manufacturer and digital-imaging giant Canon U.S.A. is engaging shoppers throughout North America with a multifaceted mobile marketing program.
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Visa powers contactless mobile payments for NY/NJ mass transit
Visa is letting commuters in New York and New Jersey use their handsets to pay for bus, subway, train and taxi fares.
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Virgin places mobile coupons at center of new gym customer marketing campaign
Fitness brand Virgin Active has gone live with a marketing and customer loyalty campaign based around mobile coupon redemption.
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Customer service is essential mobile app component
Most applications today are in dire need of one component essential to any successful product: customer service.
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