ARCHIVES: This is legacy content from before Marketing Dive acquired Mobile Marketer in early 2017. Some information, such as publication dates, may not have migrated over. Check out the new Marketing Dive site for the latest marketing news.

Kenneth Cole exec: Apps do not make sense for brand retailers - Mobile Commerce Daily

Please click here to sign up for Mobile Commerce Daily for free

Kenneth Cole exec: Apps do not make sense for brand retailers
NEW YORK ? A Kenneth Cole executive said that, especially with the rise of HTML5, his company?s focus is on the mobile Web and that an app does not make sense for a brand retailer?s business.
Please click here to read the entire story on Mobile Commerce Daily

Mobile commerce to grow 875pc over next 5 years: Amazon exec
NEW YORK - An Amazon Payments executive said that mobile commerce is expected to grow from $2.4 billion this year to $23.4 billion by 2015, an 875 percent boom.
Please click here to read the entire story on Mobile Commerce Daily

PayPal, VeriFone let iPhone users bump phones to transfer money
VeriFone has extended its mobile payments service with PayPal to support PayPal Bump technology, letting iPhone users bump their phones to transfer money to each other.
Please click here to read the entire story on Mobile Commerce Daily

How to defend the brand with apps
Whatever the choices marketers make, it is worth noting: Brands are still something to be treasured and controlled.
Please click here to read the entire story on Mobile Commerce Daily

Please click here to sign up for Mobile Commerce Daily for free