H&M showcases new collection with GPS-linked augmented reality app - Mobile Commerce Daily
By Staff reports
November 2, 2010
Augmented reality H&M initiative
H&M uses GPS-linked augmented reality app to showcase new collection
Retailer H&M has debut a virtual fashion show featuring selections from its fall/winter collection within the GoldRun application as part of the ten-year anniversary celebrations for CondeNast’s Style.com.
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How mobile technology will impact 2010 holiday shopping season
The holiday season presents an opportunity for retailers to enhance marketing messaging with tools to integrate shopping channels for a seamless experience, according to Retail TouchPoints’ Holiday Outlook 2010.
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ShopSavvy adds Wikipedia-style crowdsourcing for shoppers using iPhone 4
ShopSavvy has updated its application for iPhone 4, letting holiday shoppers add their own ratings and reviews in a Wikipedia-style crowdsourcing environment.
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Infosys ramps up Finacle mobile banking services
Infosys Technologies launched Finacle mobile banking 2.0 to let retail and corporate clients access banking services through SMS, GPRS, 3G and USSD-enabled handsets.
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Mobile poised to become main touch point in commerce/payment experiences: Kony exec
While mobile commerce is still nascent, retailers and merchants that have integrated mobile into their overall strategy are generating tangible ROI for their brands.
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Related content: Commerce, Mobile Commerce Daily, mobile marketing, mobile retail, mobile
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