Although the company has not put in a full-scale effort of mobile marketing, it has done billboards and signage promoting its mobile properties.  

?Consumers expect a mobile site, app, solution or whatever else there is,? Mr. Miller said. ?We?re trying to figure out how we can drive that.

?You have to find the right bit of real estate,? he said. ?Our customers are walking around with their mobile device and we are capturing that opportunity and making it more convenient for them.?