Commerce
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Village Inn mobile coupons see 113 percent redemption
June 30, 2008
Dining franchise Village Inn used mobile coupons to lure consumers and build out the restaurant brand’s Mobile VIP Club.
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Axa insurer targets over-25 for mobile quotes
June 25, 2008
Insurance giant Axa’s swiftcover.com unit introduced a mobile site for British consumers to get car insurance quotes immediately from their mobile phone.
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Dollar Rent A Car goes mobile
June 19, 2008
Dollar Rent A Car introduced a new mobile Web site to attract traveling business executives looking to make bookings on the mobile phone in a fiercely competitive car-rental market.
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Yahoo, Coupons Inc. partner for mobile coupons platform
June 13, 2008
Coupons Inc. partnered with Yahoo to let consumers discover and redeem coupons from their phones while on the go. Papa John’s Pizza will be the first advertiser to use the new mobile platform.
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Sears, Fandango add mobile to marketing mix
June 11, 2008
NEW YORK – Department store chain Sears and movie-ticketing specialist Fandango have turned to mobile bar codes and texting for serving product information and promotions to consumers.
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1-800-Flowers to launch mobile application
June 9, 2008
1-800-Flowers.com, the nation's leading online florist, will launch a branded mobile storefront as part of a multichannel strategy to capture business from consumers on the go.
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Barnes & Noble goes mobile
May 29, 2008
Barnes & Noble Inc., the nation's leading bookseller brand, has launched B&N Mobile, a mobile commerce site accessible via any mobile device with a Web browser.
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Cold Stone Creamery shop offers mobile coupons
May 29, 2008
New York’s Cold Stone Creamery at Astor Place has partnered with 8coupons to offer 8-cent ice cream scoops to its customer base.
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Shared mail giant Money Mailer to offer mobile coupons
May 20, 2008
Money Mailer, one of the leaders in the direct mail coupon space, is now entering mobile as it launches the new Money Mailer Direct Marketing division.
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Case Western University bookstore uses mobile rebates for graduation sales
May 14, 2008
Cleveland’s Case Western University’s bookstore is running a Barcode Bucks! mobile rebates effort to generate sales of diploma frames and sweatshirts just in time for graduation.
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OECD official releases paper on mobile commerce
May 9, 2008
By Peter Avery
OECD official Peter Avery this week released a paper on mobile commerce with regulations, examples and dispute resolutions that member countries follow. The paper is reproduced in full.
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Taco Bueno takes mobile coupon program national
May 6, 2008
Mexican fast-food chain Taco Bueno expanded its mobile coupon campaign nationwide after the claimed success of a test.
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Godiva launches mobile application for chocolate sales
May 5, 2008
Godiva Chocolatier opened yet another sales channel with the inauguration of a mobile application that plays on the impulses of chocolate-lovers.
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New Mother’s Day mobile shopping site from go2 Media
May 2, 2008
Mobile media firm Go2Media debuted a new mobile site to let consumers shop or browse for gifts for moms just in time for Mother’s Day.
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Hearst partners with ShopText to let readers shop via mobile
April 30, 2008
Hearst Magazines Digital Media partnered with ShopText to deliver text messaging services to its magazine audience.
