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• Kraft Foods' Oscar Mayer ties mobile, video together with new initiative

  May 20, 2013

  Kraft Foods' Oscar Mayer is leveraging mobile, video and social with a campaign that lets consumers create short video clips via an application.

• Heineken incentivizes app usage via augmented reality, contests

  May 17, 2013

  Heineken is launching a mobile application as part of a summer promotion that is aimed at driving repeat usage with contests and content that keep users coming back regularly.

• Coca-Cola places mobile at core of digital summer marketing

  May 16, 2013

  Coca-Cola is making a big bet on mobile and social this year to connect with consumers while outdoors in what the brand claims to be its biggest summer promotion to date.

• Metrics give apps a leg-up over mobile Web

  May 15, 2013

  As marketers continue to gauge the success of their mobile applications, being able to pinpoint specific metrics that are working and not working will fuel continued investment in the medium.

• Folgers taps voice recognition for brand building

  May 14, 2013

  Folgers is leveraging a mobile application to mix up its classic marketing jingle for consumers.

• Dodge, Universal Pictures aim for engagement via multichannel campaign

  May 14, 2013

  Chrysler Group's Dodge is partnering with Universal Pictures to get fans excited for the upcoming “Fast & Furious 6” film with a campaign that includes mobile, television and online components.

• Google exec: Mobile has a measurement problem, not a conversion one

  May 13, 2013

  NEW YORK – A Google executive at the 2013 MMA Forum said that marketers need to figure out how to attribute mobile value beyond mcommerce orders on their mobile site and identify additional ways their customers may be converting.

• Anheuser-Busch InBev exec: Mobile must bring utility on a day-to-day basis

  May 13, 2013

  NEW YORK – An Anheuser-Busch InBev executive at the 2013 MMA Forum said that mobile has a huge opportunity to provide utility and connect with consumers in a one-to-one way to ultimately drive a purchase.

• Mondelez International exec: Focus on understanding entire customer journey

  May 13, 2013

  NEW YORK – A Mondelez International executive at the MMA Forum 2013 said that being able to understand a consumer's shopping journey will give brands a disruptive competitive advantage in mobile.

• Flipboard brings new curation tools to Android for customized experiences

  May 13, 2013

  Flipboard is bringing its magazine curation tools to Android, enabling users to create their own magazines on any topic.

• AT&T exec: Analytics will move mobile spend forward

  May 13, 2013

  NEW YORK – An AT&T executive at the 2013 MMA Forum said that for mobile budgets to increase, analytics have to be better used to show marketers the ROI of the medium.

• Personalization, new technologies top priorities for mobile marketers: MMA Forum 2013 attendees

  May 10, 2013

  NEW YORK – Mobile continues to play a big role in marketing strategies and new technologies such as Google Glass, as well as relevant and personalized content are top priorities this year, according to attendees at the 2013 MMA Forum.

• Tim Hortons jumps on Instagram for summer campaign

  May 9, 2013

  Tim Hortons is putting its weight behind Instagram for a summer campaign that encourages consumers to share pictures of drinks for a chance to win prizes.

• American Spectator drives 400pc jump in page views via browser-based tablet experience

  May 8, 2013

  The American Spectator increased page views among tablet users by 400 percent after introducing an HTML5 browser-based tablet experience with touch-screen capabilities.

• Macy’s aims for last-minute Mother’s Day sales via incentivized iAd effort - Mobile Commerce Daily

  May 8, 2013

  Mobile Commerce Daily today - Macy’s aims for last-minute Mother’s Day sales via incentivized iAd effort; JanSport enhances OOH effort with QR codes, NFC to drive retail traffic.

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