Content
-
Playboy develops Audience Network
May 12, 2008
Playboy Enterprises has partnered with YouTube, Break, Veoh, Howcast and Mixercast to develop a suite of ad-supported content and contest widgets for both online and mobile.
-
Aniboom partners with content distributors to expand reach
May 6, 2008
Animation network Aniboom has partnered with leading mobile entertainment distributors to broaden the reach of its content.
-
Q&A: Val Christopherson, leading PR exec in mobile marketing
May 5, 2008
Valerie Christopherson is one of the leading PR executives in mobile marketing. Her Global Results Communications agency now handles 17 mobile clients in less than three years since its founding.
-
The Money Channel goes mobile
April 29, 2008
The Money Channel and AskMeNow have partnered to deliver financial information such as stock quotes to users on their mobile phones.
-
Proteus continues to make moves into Latin American market
April 28, 2008
Proteus is launching Universal Channel content with three additional carriers in Latin America: Personal Argentina, Porta Ecuador and Movistar Peru.
-
Go2 launches mobile site for NBA Playoffs
April 24, 2008
Go2 Media has debuted a mobile Web site dedicated to providing basketball fans up-to-date information on the NBA Playoffs.
-
AccuWeather refines WAP site with more features
April 23, 2008
AccuWeather.com has launched a series of new features and content for its mobile Web site that brings it more in line with its online counterpart.
-
UVuMobile targets Hispanic market with Comunidad M deal
April 23, 2008
UVuMobile Inc. has entered into a revenue sharing agreement with Comunidad M Inc. to target the fastest-growing ethnic minority group nationwide.
-
Disney takes radio network mobile in new push
April 21, 2008
Radio Disney, a leading radio network for kids, tweens and families, debuted a Radio Disney Mobile Web site and texting program as part of a renewed foray into mobile.
-
Virgin Mobile USA inks Limbo deal for content
April 10, 2008
Mobile entertainment community Limbo has struck a deal with Virgin Mobile USA Inc. to offer programs to the mobile virtual network operator’s customers.
-
Thumbplay exec sees excitement over mobile content at CTIA show
April 3, 2008
LAS VEGAS – Evan Schwartz’s schedule at the CTIA Wireless 2008 show was packed with meetings. This former direct marketing veteran and current mobile content specialist is gung-ho.
-
Churn, ARPU worry mobile content expert
April 3, 2008
LAS VEGAS – In his long career in the wireless industry, Nick Montes realized that people want to do three things with the mobile phone: make calls, save time and kill time.
-
Wireless industry execs embrace openness, shun regulation: CTIA show
April 2, 2008
LAS VEGAS - The wireless industry is an example of the great American success story, according to Lowell McAdam, CEO of Verizon Wireless and chairman of CTIA.
-
Challenges of mobile content frustrate CTIA panelists
April 1, 2008
LAS VEGAS – You could feel the frustration in their voices as panelists at the CTIA Wireless 2008 conference grappled with ways to manage the distribution and monetization of mobile content.
-
Exclusive XM stations created for BlackBerry phones
April 1, 2008
Satellite radio giant XM teamed up with mobile television and video service provider QuickPlay Media to make XM Radio Mobile available on select BlackBerry smartphones.
