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3M launches geotargeted Post-it app to connect users

3M?s Post-it Brand has rolled out an iPhone and iPad application that gives users daily reminders and serves as a communication tool for their friends and families.  

The Post-it PopNotes App provides friends, families and other app users another way they can connect, communicate, share, organize and remind. The app features geotargeted technology that lets users create and place digital Post-it Notes anywhere.

?The Post-it PopNotes app changes the way users connect and communicate with others by for the first time bringing the iconic Post-it Note into the digital space,? said Jeff Hillins, director of marketing at Post-it Brand, St. Paul, MN.

With $27 billion in sales, 3M employs about 80,000 people worldwide and has operations in more than 65 countries.

Daily reminders
The Post-it Notes are available in nine colors and users can set location-based notes or reminders for themselves or others anywhere in the United States.

The app lets consumers invite and connect with friends and family who are part of the PopNotes community, as well as add a personal touch to notes by typing or drawing.

Users can control who gets to see the notes ? whether it is their friends, family or anyone else within the PopNotes community.

Users can control who sees their notes

Additionally, users can track reviews and recommendations left by Post-it PopNotes users within 500 yards of their location through an interactive map.

Consumers can track their friend's notes

?The Post-it PopNotes App is designed to meet the needs of today's busy, on-the-go lifestyles,? Mr. Hillins said. ?This new virtual communication tool allows consumers to never be without a Post-it Note again.?

Mobile interaction
Creating an interactive mobile app such as PopNotes helps 3M further engage with users.

Consumers use Post-its in their everyday life and now are able to do the same things on their mobile device.

The app is a creative tool for users to not only leave a note for someone special, but also a new way to explore new cities by finding notes with advice and recommendations left by others.

?The Post-it PopNotes app is about continuous innovation of the Post-it Brand, and propelling the brand in a relevant way into the digital space,? Mr. Hillins said.

?It is also about introducing new consumers, to the Post-it Brand and providing them with multiple ways to use our products,? he said.