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50pc of users access Susan G. Komen mobile site more than once a day

Nonprofit Susan G. Komen claims that since optimizing its Web site, 50 percent of its users access the site more than once a day.

Susan G. Komen?s mobile Web site launched in October 2010 and has seen 885,463 views since January. The company is working with mobile solution company UR Mobile on its mobile site.

?Our goal is to help nonprofits create a platform because it is not difficult and should be something that is part of a digital strategy,? said Melissa Vincent, vice president of marketing and business development at UR Mobile, Oklahoma City.

?For a nonprofit, people that don?t come back to interact with the company is something they cannot afford,? she said.

Mobile donations
According to Ms. Vincent, the primary use of the site is for consumers who want to donate to the Susan G. Komen for the Cure foundation.

Additionally, users access the mobile site ? m.komen.org - to find quick information about upcoming races.

The company claims that 43.2 percent of users access the mobile site via iPhone devices.

Here is the optimized Web site where consumers can learn more about breast cancer

For Susan G. Komen, having a mobile site was more important than having an app so that users can have a resource that they can go back to.

Users can also access breast cancer information and resources on the site.

Consumers can also sign up to volunteer at Susan G. Komen races and events.

Users can also sign up for Susan G. Komen updates via a SMS program by texting KOMEN to the short code 69886.

The nonprofit is working on including a mobile registration function in the future for consumers to sign up for races.

Mobile donations
Susan G. Komen is not the only non-profit organization dabbling in mobile.

Most recently, the American Cancer Society rolled out an optimized version of its Web site to let consumers access information about cancer while on the go (see story).

In particular, Susan G. Komen?s use of mobile donations is a way to easily rack up interest in a charity while also giving consumers the type of information they need while on the go.

Nonprofits and mobile are a hot item in the industry and are quickly gaining steam as the go-to channel for consumers to access for health information.

?Giving donations via mobile makes sense as people use their phone more,? Ms. Vincent said.

?Mobile sites also let nonprofits track their traffic with specific measurements and findings,? she said.

Final Take
Lauren Johnson is editorial assistant on Mobile Marketer