Myxer reaches 10 million users

By Dan Butcher

June 19, 2008

Content with milestone

Online mobile community Myxer reached a milestone yesterday when it hit 10 million users, averaging about 20 million downloads per month.

Myxer’s 10 million users are primarily teenagers and college students who actively download mobile content each month at a rate of roughly seven downloads per second. Myxer is approaching 150 million total downloads since its launch.

“When you shift a mobile content product from any price to free, the usage patterns skyrocket,” said Myk Willis, CEO of Myxer,  Deerfield Beach, FL. “When someone can download products in an ad-supported way, they  consume 10 to 20 times as much as they would if it were a pay-per-download model.”

There are currently more than 400,000 ringtones, wallpapers, games and videos from more than 17,000 partners available on Myxer’s ad-supported site. Many of these partners use Myxer’s open APIs, widgets and other services to offer mobile content directly from their own sites, blogs and MySpace pages.

Brands such as McDonald’s, the U.S. Army, NBC, ABC Family and Friendly’s use Myxer’s mobile platform  to deliver branded mobile content and integrated digital ad campaigns to targeted audiences, both online and via mobile devices.

Other major brands using Myxer include Chevrolet, Ford, Starbucks, Universal Pictures, Warner Bros. Pictures, Bazooka, Dairy Queen, adidas and Volkswagen.

Ninety-five percent of Myxer users are in the United States.

“Up to this point the growth has been due to viral growth, which has been encouraged by allowing indie musicians and artists to promote their own content through MySpace or whatever sites they’re using for their online presence,” Mr. Willis said. “They range from Sister Hazel and Unkle Kracker to local bands, and each one gets their own mixer code, a shared short code, that their fans can text to be kept up on their happenings and to download content.

“We ran a promotion with O’Neill McKnight, who is now signed to MCA/Universal,” he said. “He got over 12,000 downloads on that day alone, which was a great day for him.”