New York Times, The Daily top grossing on Apple Newsstand
By Giselle Tsirulnik
January 17, 2012
Media brand image is important to mobile advertisers
The New York Times for iPad edition is the top grossing title on iTunes Newsstand, a central hub for mobile magazine and newspaper subscriptions that Apple rolled out in October as part of the iOS 5 launch.
According to Adobe, The Daily comes in second, with New Yorker Magazine, Mens Health and National Geographic rounding out the top five, respectively. The success of the titles points to the increasing consumption of content on tablet devices.
"We're delighted with the success we are seeing on Apple's Newsstand," said Eileen Murphy, vice president of corporate communications at the New York Times
, New York.
"Our apps are designed to bring our rich news and content to Times enthusiasts wherever they are and Newsstand has proved a meaningful way for users to easily access all that they have come to expect from The Times," she said.
"We are excited to be a part of it."
Apple iTunes Newsstand Top Grossing Titles as of Jan. 10, 2012:
1. NYTimes for iPad
2. The Daily
3. New Yorker Magazine
4. Mens Health
5. National Geographic
8. O the Oprah Magazine
9. Popular Science
10. Consumer Reports
12. Martha Stewart
15. Runner's World
16. Vanity Fair for iPad
18. Women's Health
20. Golf Digest
The Daily's storytelling and interactivity is what sets it apart from other publications on tablets," said Rebecca Grossman-Cohen, senior director of marketing at The Daily, New York. "It takes advantage of the cross-section of media we have at our disposal to report a story in the most effective way, whether that's using text and video, or interactive charts and photos.
"The platform lends itself to an incredibly visual and tactile experience, which we spend a lot of time producing for and know our readers value," she said. "And the price point makes it an attractive premium product it's a terrific deal for such a unique offering."
Fourteen of the top 20 titles were created by Adobes Digital Publishing Suite, Adobe revealed in a blog post.
Apple and Kindle Fire Newsstands push publications to the top of the stack, allowing potential readers to peruse the digital newsstand shelves and enable easy purchase of their favorite titles, an Adobe blog post says.
Publishers can build newsstand-enabled applications that get noticed by content buyers and ultimately drive greater digital circulation, it says. This then leads to other monetization opportunities for even greater digital revenue streams in the future.