WWE rolls out mobile app to drive viewership
By Rimma Kats
August 21, 2012
WWE has launched a new mobile application that serves as a second screen television companion and aims to engage users.
The WWE flagship app is available for iPad, iPhone, iPod Touch and Samsung Galaxy SII devices. The second screen experience activates during “Monday Night Raw” with live polls and content.
“We want to reach fans anytime, anywhere with amazing content and social experiences they love,” said Jason Hoch, senior vice president of digital operations at WWE, Stamford, CT.
“We've seen a huge uptick in mobile consumption of our content over the last year, and we felt like delivering a flagship app experience on all platforms was absolutely the right way to go,” he said.
“Additionally, with our TV broadcasts and live events becoming more and more interactive, we needed to deliver a new second screen experience for our fans that would make their viewing experience even better.”
WWE programming is broadcast in more than 145 countries and 30 languages and reaches more than 600 million homes worldwide.
Through the new mobile applications, users can browse exclusive videos and content, as well as interact with their favorite WWE stars through the social media streams.
The app automatically updates with the latest news and lets users stay up-to-date.
Additionally, consumers order tickets to local events and buy authentic WWE merchandise via WWEShop.com via the mobile app.
Word of mouth
To promote the app, WWE is informing its Facebook and Twitter fans of the new release.
Additionally, the app will be promoted through the company’s TV broadcast and during live events.
“Emerging digital, mobile and social experiences that allow us to engage with our fans anytime is key for us,” Mr. Hoch said. “Our fans demand it.
Rimma Kats is associate editor on Mobile Marketer, New York
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