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AOL On Network drives user engagement with new mobile apps

AOL On Network is letting users access more than 420,000 videos on topics ranging from technology to breaking news via the company?s new smartphone and tablet applications.

The content is already accessible through the company?s Web and 10 connected TV devices. With the new release, AOL On Network is looking to expand its presence to on-the-go consumers.

?People are watching online videos in unprecedented numbers,? said Rob DelaCruz, general manager of connected TV and mobile video at The AOL On Network. ?Last month, nearly 40 billion videos were streamed in the U.S. alone.

?That said, we know that today's Internet user isn't just watching videos on her desktop or laptop,? he said. ?She's watching them on the go, be it on her phone or tablet, and we want to give her easy, ubiquitous access to all the content she loves no matter what device she's on.?

New usage
With the launch of the AOL On Network mobile apps, the company is enabling discovery from its library of videos from sites such as Engadget, TechCrunch, HuffPost Live and Moviefone as well as content from partners such as Martha Stewart Living Omnimedia, Travel Channel and E!.

Additionally, AOL On Network believes that this move will be also beneficial to its advertisers, who will be able to purchase video ads across the company?s properties on all devices with a single buy.

?Making all of our content available on multiple screens is a key part of our strategy,? Mr. DelaCruz said. ?The launch of our mobile apps follows on the heels of our updated connected TV app, which is now available on ten different devices, including Samsung, Roku, Boxee, Tivo and Sony.

?Now consumers can enjoy all of our videos across four screens ? desktop, tablet, mobile devices and connected TV devices,? he said.

?This also makes our offering extremely attractive from an advertiser perspective because it enables marketers to reach consumers via high-quality videos in multiple contexts.?

Future of mobile
The AOL On Network, which was launched in April, brings AOL's entire video offering under one umbrella.

AOL On Network also highlights the most popular Web videos at the moment all in one place.
By placing the videos all under one hub, users are able to browse all their content within one application.

?Also, AOL just released its first video game on Thursday, a social video game called Clucks,? Mr. Rob DelaCruz said.

?Clucks is a word guessing game based on video clues from other players ? it's an addictive twist on games like Password and Taboo,? he said.  

Final Take