Intel is giving entertainment buffs a chance to win prizes in exchange for interacting with content and watching their favorite television shows.

Intel has partnered with Flixster and GetGlue on this campaign. It is running inside both Rottentomatoes.com and Flixster?s mobile application.

?Our marketing partners often look to connect with passionate and engaged consumers,? said James Smith, New York-based chief revenue officer of Flixster, New York.

?Entertainment content is something that inspires passion and action,? he said. ?Flixster, Rotten Tomatoes and GetGlue attract those passionate consumers and provide the social tools for them to act on those passions via check-ins, ratings and reviews. This same environment enables marketers be a part of that entertainment conversation.?

Rewards-based campaign
The ?Become a Hollywood Star? campaign promotes Intel?s Ultrabook and runs through the end of the year.

Users are encouraged to check-in daily in order to increase their chances of winning.

To participate in the campaign, users can check-in through the GetGlue app and have the option of level up by working through seven levels from ?Hollywood extra? to ?Hollywood director.?

Once users earn the stickers, they can then click through on them to enter the sweepstakes by filling out an entry form. The entry form includes information such as name, email address and date of birth.

The GetGlue icon has also been incorporated into Flixster?s mobile apps and rottentomatoes.com to reward users for interacting with their favorite entertainment content.

Additionally, mobile ads inside the Flixster apps let consumers fill out an entry form and check-in.

By using both Flixster and GetGlue, Intel is able to reach a group of highly-engaged mobile users who interact with content on a regular basis. For example, the widget within Flixster?s apps and Rottentomatoes.com can help the brand spread its message quickly to a wide audience.

?Whether it is checking-in, clicking a want-to-see or rating and reviewing a movie, the consumers who are taking the time to take those actions are the influential and socially-active consumers that top-tier marketers are looking to reach,? Mr. Smith said.

Check-in rewards
One of the biggest problems with TV companion apps and check-in campaigns is that many do not give users a clear value for using them. However, tying a user?s check-in with virtual rewards and a sweepstakes gives users an incentive for using their mobile devices.

Additionally, marketers are increasingly looking for ways to make content more contextually relevant to users.

?We are rewarding entertainment fans with content they love around other fans,? said Maya Harris, director of business development at GetGlue, New York.

?GetGlue brings a valuable special layer to engage with content across a larger community,? she said.

Final Take
Lauren Johnson is associate reporter on Mobile Marketer, New York