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Food.com helps foodies celebrate 365 days of food with app

Food Network?s Food.com has rolled out a new iOS mobile application to help consumers track food-themed holidays throughout the year.

The app features a year-round calendar with daily holidays, such as Cupcake Day or Margarita Day. Each holiday comes along with recipes and trivia to share with friends.

?Our Every Day Is a Food Holiday app was a natural fit for a community born out of a love of all things food,? said Bob Madden, general manager and senior vice president of digital food category at Scripps Networks Interactive, Knoxville, TN. ?

?The home of home cooks since 1999, Food.com is a community of enthusiastic home chefs that have contributed over 475,000 recipes to date,? he said. ?Our Every Day Is a Food Holiday app is another way to not only highlight this community but also to showcase and celebrate their recipes.

?The app represents a natural extension of Food.com where users are already coming together over food with the mobile app adding one more dimension to the community conversation.?

Scripps Networks Interactive is the parent company of Food Network and Food.com.

Holidays year-round
Every Day is a Food Holiday stays true to its name and provides a unique food-related holiday every day of the year.

Some of the holidays include Grilled Cheese Day, Taco Day, International Bacon Day, Eat What You Want Day, Hot Fudge Sunday Day and Fettuccine Alfredo Day.

Each holiday is accompanied by classic and creative recipes. Users can save holidays and recipes as well as share them via Facebook, Twitter, Pinterest, email and SMS.

Users can also sync the app with their phone and add holidays to their device?s calendar.

Additionally, the Food.com app allows for easy browsing and lets consumers search for upcoming holidays.

According to Mr. Madden, this app will provide great ideas for themed dinner parties and give consumers more reasons to celebrate throughout the year.

As of now, the app does not have any sponsors or advertisers, but the app is able to support ad integration, per Mr. Madden.

The app is available for free in Apple's App Store.

Mobile food
The Food Network has explored several possibilities with mobile in the past.

In 2012, The Food Network rolled out an iPhone app that offers fans behind-the-scenes exclusive content from their favorite chefs (see story).

Around the same time, the channel also launched an iPad app that centers around cupcakes and lets consumers find recipes and ideas to make their favorite treat (see story).

?Being where our fans are when they want us is a key driver for all our digital (including mobile) offerings,? Mr. Madden said.

?The conversation around food is happening all around all the time, on a variety of channels and mediums,? he said. ?Mobile is a natural extension to facilitate and continue this conversation, so naturally an area of focus for both Food.com and Food Network.?

Final Take
Rebecca Borison is editorial assistant on Mobile Marketer, New York