Cuipo aims to boost nonprofit awareness via mobile app
August 22, 2013
Cuipo's Rainforest-ify app
Retailer Cuipo has launched a new mobile application to help raise awareness about rainforest preservation and its nonprofit One Meter at a Time.
The Rainforest-ify by Cuipo app lets users take a photo from the app and that then adds a rainforest-related image. The pictures can then be shared via Instagram, Facebook, Twitter and email.
“Cuipo seeks to have a presence in all media to get our message out to the masses, so we thought this would be a great way to break into the world of mobile applications,” said Chris Lisk, marketing director at Cuipo, Newport Beach, CA.
“The photo feature, we feel, appeals to adults and children alike,” he said.
California-based Cuipo sells products such as T-shirts, water bottles and bracelets, and with every product sold, the company buys more land in Panama and donates it to One Meter at a Time, a nonprofit that protects, preserves and educates.
The app lets users capture a new photo or upload one from their phone. Then they can add rainforest critters, such as a toucan, sloth, frog or monkey to the photo.
Users can scale and rotate the photos using their fingers, and the can then save and share photos.
The purpose of the app is to raise awareness about rainforest preservation in a fun, creative way.
Rainforest-ify is available for free in Apple’s App Store. It requires iOS 6 or a later program to download.
Cuipo sees the app release as phase one of a multi-tiered media launch and plans to expand to other platforms in the future.
Cuipo worked with Medl Mobile to create the app.
The photo app
Save the rainforests
For every Cuipo product sold, the company buys a square meter of rainforest and donated to its nonprofit foundation One Meter at a Time for preservation and protection.
Consumers can also purchase a square meter on their own to donate.
Other nonprofits have been making moves in mobile as well recently.
For example, the World Wildlife Fund created an interactive iPad app to educate consumers about endangered species (see story).
Goodwill also rolled out an app to help consumers locate Goodwill locations (see story).
“Marketing data shows consumers are highly engaged with mobile,” Mr. Lisk said. “Our goal is to expand our reach so we can educate people on the importance of protecting the rainforest.”
Rebecca Borison is editorial assistant on Mobile Marketer, New York
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