Mobile Minutes: Apple, Samsung, mobile computing, A/B testing
Apple Adds Suppliers to Boost Smartphone, Tablet Production
HONG KONG? Apple Inc. is adding new contract manufacturing partners in Asia to boost production of its smartphones and tablets, people familiar with the supply chain said, as the technology company tries to ensure adequate supply to meet consumer demand, according to the Wall St. Journal
Click here to read more on Wall St. Journal
HONG KONG? Apple Inc. is adding new contract manufacturing partners in Asia to boost production of its smartphones and tablets, people familiar with the supply chain said, as the technology company tries to ensure adequate supply to meet consumer demand, according to the Wall St. Journal
Click here to read more on Wall St. Journal
Samsung: Winning Big With Affordable Smartphones
It?s not easy to disrupt Forbes?s list of The World?s Most Valuable Brands. In this year?s list, tech giants like Apple, Microsoft, IBM and Google held their winning positions from 2012, but Samsung made a notable new appearance in the top ten. Samsung increased its brand value by 53% this year and, with $181 billion in revenues, is outperforming even Apple in sales.
Click here to read more on Forbes
It?s not easy to disrupt Forbes?s list of The World?s Most Valuable Brands. In this year?s list, tech giants like Apple, Microsoft, IBM and Google held their winning positions from 2012, but Samsung made a notable new appearance in the top ten. Samsung increased its brand value by 53% this year and, with $181 billion in revenues, is outperforming even Apple in sales.
Click here to read more on Forbes
The Internet Killed Distance. Mobile Computing Brought It Back.
For retailing, the key change produced by the Internet is that shopping online spared consumers the economic costs (in time, grief, and gas money) of visiting a store and locating a product. This has been called the ?death of distance.? When even isolated individuals can buy anything from a global marketplace, physical location does not confer any commercial advantage, and online merchants might be expected to win every battle, the MIT Technology Review reports
Click here to read more on the MIT Technology Review
For retailing, the key change produced by the Internet is that shopping online spared consumers the economic costs (in time, grief, and gas money) of visiting a store and locating a product. This has been called the ?death of distance.? When even isolated individuals can buy anything from a global marketplace, physical location does not confer any commercial advantage, and online merchants might be expected to win every battle, the MIT Technology Review reports
Click here to read more on the MIT Technology Review
Ex-Googlers Bring A/B Testing to Mobile Apps
Google doesn?t like to guess.The web giant famously tests the effectiveness of everything, from the placement of ad blocks on a search results page to the color of its logo. To do this, the company uses something similar to focus group testing: Different users will be shown different versions of a website, and the company tracks which versions perform better. It?s called A/B testing, and it?s now being used by everyone from tech startups to political campaign, according to an article from Wired.
Click here to read more on Wired
Google doesn?t like to guess.The web giant famously tests the effectiveness of everything, from the placement of ad blocks on a search results page to the color of its logo. To do this, the company uses something similar to focus group testing: Different users will be shown different versions of a website, and the company tracks which versions perform better. It?s called A/B testing, and it?s now being used by everyone from tech startups to political campaign, according to an article from Wired.
Click here to read more on Wired