What to expect at the 5th Annual Mobile Marketing Day 2014 New York
February 12, 2014
YPlan's iPhone app
The fifth annual Mobile Marketing Day will delve into what tactics and strategies database and direct marketers can use to tightly mesh mobile into the marketing mix.
The one-day event will take place in New York on March 13 and is limited to 100 attendees with a focus on agencies, brands and publishers. Mobile Marketing Day is a Mobile Marketer event held jointly with the Direct Marketing Association at its headquarters on 1120 Avenue of the Americas, DMA Seminar Center on the 13th Floor, New York, NY 10036.
"This Mobile Marketer-owned event cohosted with the Direct Marketing Association has served to educate direct and database marketers on the ins and outs of mobile marketing, and now it's in its fifth year to offer tips and advice on how to better integrate mobile into overall marketing plans," said Mickey Alam Khan, editor in chief of Mobile Marketer and Mobile Commerce Daily, New York.
"The daylong event will allow attendees and speakers to network and exchange notes in an intimate atmosphere to enable the maximum transfer of knowledge," he said.
Moving the dollars towards mobile
Executives from YPlan, mCordis, Conduit, Iced Media, Earth's Best & Ella's Kitchen, Mind Stream Analytics, Mobivity, PayPal Media Network, Aurnhammer, Artisan Mobile, Genesys Cloud and Digital Advertising Alliance will present during the conference.
With the focus on mobile-driven direct and database marketing, attendees will also receive a solid understanding of how mobile fits into a broader 360-degree marketing plan.
For example, one session will present the differences between mobile and mobility. This session will help marketers understand that mobile is purely the technology that consumers use, while mobility is focused on connecting to the consumer.
Additionally, the opening keynote from Rytis Vitkauskas, cofounder/CEO of YPlan, London, will delve into how the ticketing company created a mobile application that is loaded onto 15 percent of all mobile phones in London and how it is helping fuel the company’s expansion into the United States.
Another session will focus on how publishers are adjusting to the seismic changes in how consumers read content. Specific publisher categories and examples that are seeing high lifts from mobile will be singled out during the discussion.
A final panel session will analyze key trends and issues in mobile advertising and marketing. Examples of topics covered by panelists include changing consumer behavior and why the rise of mobile commerce is the brightest spot for retailers nowadays.
The event is priced at $399 for DMA members and $599 for non-members.
Below, some speakers weigh in on what attendees can expect to take away from the event:
Harry Kargman, founder/CEO of Kargo, New York
The year of mobile has come with around 50 percent of all digital page views now originating from a mobile device. If you are a brand marketer without a mobile strategy and active tactical plan, you are in real trouble.
The question of whether to invest in mobile is long past, and now it is a question of shifting budgets and how much to invest.
Given that mobile captures as much consumer attention time as TV — maybe even more in 2014 — how are allocations being designated to properly reflect where people are spending their time?
If a brand's customers are spending their time in mobile, shouldn't the ad dollars follow to the medium where time is being spent?
Jeff Hasen, Seattle-based chief marketing officer of Mobivity
In 2014, the value of an opt-in will be better appreciated. And those who can bring more personal, relevant content to loyalty members, especially through previous purchase data, will win big.
I aim to help educate marketers on the mobile social space to provide actionable insights and best practices for direct marketers to maximize mobile and social platforms to increase ROI for their campaigns.
Topics that I hope will be brought up about mobile in 2014 is the understanding of how brands should leverage different social platforms and the best ways to shape advertising and marketing messages on mobile.
I hope that the Mobile Marketing Day attendees gain a better understanding of the need to get in front of users on mobile as well as how they can create a better way to interact and engage with their audiences. We've reached a point where creating a presence with the app or mobile web is not enough and hope to share this knowledge with mobile marketers.
Lauren Johnson is associate reporter on Mobile Marketer, New York
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