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Mobile Minutes: The new drive-thru, app spending, Rakuten buys Viber, Facebook referral traffic

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Ordering fast food by mobile app is the new drive-through
Soon, the next time you want to Live Más you might be ordering your Doritos Locos Tacos from your smartphone. Taco Bell is preparing to roll out a mobile app just for that purpose, according to Nation's Restaurant News. The app, reportedly been in development for two and a half years, was recently used in a controlled beta test in five units in Orange County, Calif, per The Washington Post.
Click here to read more on The Washington Post

How much is too much to spend on a mobile app?
If you’re like most mobile device users, you don’t want to pay anything for apps. Zero, zilch, niente. But do you pony up to get rid of ads? Or unlock additional features or content? And if so, how much are you willing to spend? CIO takes a deeper look.
Click here to read more on CIO

Japan's Rakuten buys chat app Viber for $900 million to expand digital empire
Japanese e-commerce giant Rakuten Inc, controlled by billionaire Hiroshi Mikitani, will buy call and messaging app provider Viber Media Inc for $900 million in a deal that would more than double the number of users in its digital empire, Reuters reports.
Click here to read more on Reuters

More than half of Facebook’s referral traffic now comes from mobile

Social discovery and sharing platform Shareaholic today released its latest report for Facebook referral traffic data. More than half of social traffic from Facebook now consists of mobile referrals, according to The Next Web.
Click here to read more on The Next Web

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