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Mobile helps Macy’s increase brand value more than 300pc - Mobile Commerce Daily

macy

Mobile helps Macy’s increase brand value more than 300pc

Macy’s increased its brand value by 383 percent in the past year in part by how quickly it has responded to shoppers’ new digital behaviors and become a leader in omnnichannel retailing, according to a new report from Interbrand.

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Why Urban Outfitters wagers on Wanelo for mcommercer 
Urban Outfitters is betting big on user-generated content and social media as key parts of its mobile commerce plan to boost sales with a new application.
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American Express, Coupons.com court retailers with new digital offerings

New programs from American Express and Coupons.com are the latest examples of how retailers are stepping up their mobile and digital initiatives to please consumers who are increasingly demanding paperless coupons and offers.

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Saks highlights individual brands with set of mobile ads - Luxury Daily

Department store chain Saks Fifth Avenue is targeting affluent readers of the New York Times mobile Web site with a series of ads showing its range of brands and products. 
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