Twitter introduces mobile app install ads and integrated ad-buying with MoPub
The company is announcing several new features today that Vice President of Revenue Kevin Weil described as adding up to ?an easy and scalable way to drive app installs and app engagement, both on Twitter and off Twitter.? Those include the ability to pay for Promoted Tweets that drive app installs, and to buy ad campaigns that run on both Twitter and the MoPub network.
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Buy once, play anywhere: First universal Windows apps hit Microsoft app stores
Microsoft has rolled out the first universal apps for Windows and Windows Phone, allowing users to buy an app once and play it on phones, tablets and PCs.
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'Kill switch' may be standard on U.S. phones in 2015
The "kill switch," a system for remotely disabling smartphones and wiping their data, will become standard in 2015, according to a pledge backed by most of the mobile world's major players.
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Google launches Chrome remote desktop on Android, allowing mobile access to your PC
Google this morning launched a mobile client application called ?Chrome Remote Desktop app for Android? (whew!) which allows for remote access to your Mac or PC from your Android device, whether smartphone or tablet. The new app is an extension of Google?s previously launched Chrome Remote Desktop screen-sharing service, which allows you to share your desktop?s screen with other Chrome browser or Chromebook users.
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