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Beacon, Wi-Fi marketing potential threaten the longevity of in-store check-ins - Mobile Commerce Daily

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Beacon, Wi-Fi marketing potential threaten the longevity of in-store check-ins
As retailers look to gain a stronger footing in mobile with branded, standalone applications, the role of third-party check-ins is under increasing pressure to evolve as brands embrace newer forms of in-store engagement such as beacons.
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7-Eleven cranks up app downloads with mobile-exclusive sweepstakes
7-Eleven continues to build up its mobile prowess with a new promotion that gets consumers to download its mobile application and talk about the brand on social media.
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Orlando Magic unleashes iBeacon potential with in-stadium experience
The Orlando Magic claims to be the first National Basketball Association to leverage iBeacons and take the in-stadium experience to the next level.
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BMW encourages Pandora listeners to build an i3 model
BMW North America is guiding listeners of the Pandora mobile application to learn more about the i series with a takeover advertisement.
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