Beacon, Wi-Fi marketing potential threaten the longevity of in-store check-ins
As retailers look to gain a stronger footing in mobile with branded, standalone applications, the role of third-party check-ins is under increasing pressure to evolve as brands embrace newer forms of in-store engagement such as beacons.
Please click here to read more on Mobile Commerce Daily

7-Eleven cranks up app downloads with mobile-exclusive sweepstakes
7-Eleven continues to build up its mobile prowess with a new promotion that gets consumers to download its mobile application and talk about the brand on social media.
Please click here to read more on Mobile Commerce Daily

Orlando Magic unleashes iBeacon potential with in-stadium experience
The Orlando Magic claims to be the first National Basketball Association to leverage iBeacons and take the in-stadium experience to the next level.
Please click here to read more on Mobile Commerce Daily

BMW encourages Pandora listeners to build an i3 model
BMW North America is guiding listeners of the Pandora mobile application to learn more about the i series with a takeover advertisement.
Please click here to read more on Mobile Commerce Daily